When Strategy Meets Soul: Building a Business on Cosmic Chemistry
Karma Is My Bestie
When Andrea and I co-founded Vigilante PR, we aimed to build something different from the ground up. We always knew we had a great work ethic together. Years before this new chapter, we ran an award-winning agency with precision, passion and that uncanny ability to read each other’s minds across a crowded room—or a crisis call. The kind of chemistry you can’t fake. The kind of results that only come from trust built in the trenches.
But what we didn’t realize then was just how deep our connection truly went.
This wasn’t just about aligned ambition or complementary skill sets. This was cosmic, karmic…a soul contract in action (just kidding—but only sort of).
When we decided to join forces again, it wasn’t on a whim. It was karmic timing, a perfect alignment of the stars. The kind of timing that makes you pay attention, where every closed door feels like a redirection toward something you’re supposed to be doing.
Built To Last
So yes, we asked AI about it. Because why not? We’re future-forward, tech-loving communicators who believe in the power of both data and spirituality. The results? Our astrological charts point to natural compatibility in work, storytelling, leadership and impact. We're both wired to build trust, move fast and speak with purpose—and it shows up everywhere from our shared North nodes, which represent the soul's path, destined growth, and what you're meant to learn in this lifetime, to our Mercury placements, to our complementary business instincts.
We’re not just good on paper or in the stars, we’re built to build things together.
At our core, we’re storytellers. Always have been. Whether it’s crafting a compelling media narrative, designing a brand experience, or standing in front of a room commanding attention, we know how to translate stats into stories and emotion into momentum. We’ve done it in crisis comms. We’ve done it in brand strategy. And now we’re doing it in a whole new way.
We’re not trying to recreate what we had before. We’re evolving it, sharpening it and making it more intuitive, more boundary-aware, and more bold. Because when the cosmos back your work ethic and the strategy matches the soul, you don’t just build a business, you build a movement.
Surrendering To The Flow
Building something that matters takes more than vision boards, endless processes and mission statements. It takes chemistry, connection, challenge, real talk and honesty. It takes a partner who can finish your sentences or call you out when needed. We’ve done agency life—glossy pitch decks, the perfect press hits, 60-hour weeks that look good on paper but cost you your soul.
This time, we’re building something that breathes.
A business that works with our lives, not destroys them. A strategy that holds space for both precision and pause. A rhythm rooted in reality, backed by the universe, and unapologetically driven by truth.
The truth is, we’ve seen what happens when purpose is diluted and brilliance is buried under bureaucracy. We know the costs that come when talent gets lost behind titles and when ego overshadows reality, and we’re not here for that anymore.
We’re here for the clients who want substance over spin. The brands that value timing and tempo. The partners who want to build a legacy, not just launch noise.
We’re not just writing headlines. We’re putting intention in motion.
Because real alignment—cosmic, creative, and operational—creates ripple effects. And this partnership? It's just the beginning.
Robots Were Here
This blog was written with the support of AI (specifically, ChatGPT), based on conversations and context from the founders. Because yes, we believe in using every tool available when it comes to telling the right story.
