CASE STUDY: Sam Holt Band
The Challenge
Ladder up to larger, established names to meaningfully raise visibility and drive event attendance.
Our Work
We introduced a social media strategy centered on collaboration posts, and focused on sharing content between the Sam Holt Band, Widespread Panic and Vigilante PR. These posts were designed to leverage all audiences simultaneously, creating attention, interest, and momentum.
Organic reach: Prioritizing authentic, unpaid content to maximize exposure.
Shareable content: Content centered on timely event announcements, behind-the-scenes access and exclusive interviews, giving fans an insider’s view of the tour and the musicians behind it.
Content variety: A mix of photos, videos, multi-photo posts, and links to engage different audience segments.
During the Sam Holt campaign, Vigilante PR was in growth mode, having just launched our social channels. Social collaborations with these artists allowed us to tap into a deeply engaged audience and rapidly build visibility and establish credibility.
Results
These collaboration posts became a true force multiplier, driving meaningful engagement, accelerating audience growth and creating shared momentum through aligned storytelling on both sides. The impact was immediate and measurable:
For Sam Holt Band
Views skyrocketed to 143,305, a 73.8% increase over the previous 28 days.
63.1% of reach came from non-followers, meaning the band was connecting with new potential fans.
Top-performing posts were behind-the-scenes and event-focused, demonstrating high shareability.
For Vigilante PR
Total Instagram views reached 72,643, with 93.7% of reach coming from non-followers, highlighting strong new audience exposure.
Engagement totaled 1,650 interactions, with 69.5% from non-followers, showing credibility transfer from the band to the agency.
Posts dominated reach while Reels drove 27% of overall engagement, indicating content mix success.
Shared Wins
Mutual Audience Expansion – Both client and agency tapped into each other’s audiences, driving more than 90% of reach from non-followers.
Credibility Transfer – By co-signing each other’s content, engagement rates improved (27–30% interaction from Reels).
Stronger Event Promotion – collab posts around live events boosted visibility, engagement and attendance.
