Marketing campaigns have a start and an end date. You buy the placement, push the message, and when the spending stops, so does the attention. PR never stops. An article, a podcast interview or an industry profile continues to circulate, showing up in search results, investor due diligence and competitor briefings long after publication.

The Life of a Showgirl effect isn’t just about a pop star and a color—it’s a reminder that cultural moments are the ultimate currency. When you know how to spot them, shape them, and ride them without forcing them, you unlock PR magic that money alone can’t buy.

But here’s the thing: you can turn something awful into something beautiful.

When the dust settled, we weren't interested in vengeance because karma is undefeated. I wanted to build something honest. Real. Purposeful. Soulful. That’s how Vigilante PR was born—an agency founded on courage, transparency and a little bit of rage alchemy. We used heartbreak, betrayal and burnout to built a company we truly believe in. One where integrity isn’t negotiable, where honesty comes first and where you never have to question who’s got your back.

Dead & Company’s Sphere residency wasn’t just a musical milestone—it was a masterclass in how to blend tradition with innovation, fan culture with cutting-edge tech, and storytelling with spectacle. Their PR approach created not just buzz but a true movement, showing that with the right strategy, a concert series can become a cultural phenomenon.

Timing can make or break a campaign. Pitching a story when there’s too much happening in the news, failing to coordinate PR efforts for tours or releasing an album or single at the wrong time can lead to missed opportunities.