Ironically, much of the magic of PR happens behind the curtain. The headlines are great, but it's the often-invisible aspects of the work that really feed my soul. 

Our very first diary entry dives into the nuances of press-publicist relationships.

Our charts are the blueprint of what Vigilante stands for. Traditional agencies run on hierarchy. Ours runs on harmony. Where most chase clients, we choose causes. Where others polish, we provoke. Where some play it safe, we play for impact. That’s not luck. That’s alignment. 

The Vigilante Era isn’t just alive, it’s thriving. In our second quarter, Vigilante PR shattered expectations with 100+ media placements, 1.7M verified views and organic social reach topping 200K. From D.C. briefings to sold-out music collabs and a true-crime documentary, we proved that truth, grit and bold storytelling still win. No fluff. No filters. Just results.

AI isn’t swayed by flash, noise or paid promotions. It indexes and cites credible sources, period. The brands stacking up headlines, bylines and bold ideas in credible outlets? They’re the ones training the machine.

Think Crisis PR is Intense? Try Managing a True Crime Case.

I wanted to know what it felt like for Domingo “Sunny” Ortiz to experience music before he ever played it on stage. What did his first live show look like through the eyes of a high school kid in Texas? And later, what keeps him curious as a percussionist who always has some new “toy” to try out?

Before the spotlight hit him on stage, Sam Holt was behind the scenes tuning guitars and learning the pulse of Widespread Panic from the inside out. That vantage point shaped how he tells their story today, both in his own music and in the memories he shares. Ahead of his upcoming Athens show, I sat down with Holt to explore the parts of the craft fans rarely get to see—how he approaches songwriting and the Panic songs that never get old to play.

In recent conversations with Sam Holt and Domingo “Sunny” Ortiz, what stood out wasn’t just their stories about Athens, setlists, or even their memories of Mikey Houser and Todd Nance. It was the way both men returned, almost instinctively, to a shared truth: the music only matters because people want to be there.

Marketing campaigns have a start and an end date. You buy the placement, push the message, and when the spending stops, so does the attention. PR never stops. An article, a podcast interview or an industry profile continues to circulate, showing up in search results, investor due diligence and competitor briefings long after publication.

The Life of a Showgirl effect isn’t just about a pop star and a color—it’s a reminder that cultural moments are the ultimate currency. When you know how to spot them, shape them, and ride them without forcing them, you unlock PR magic that money alone can’t buy.

From national headlines in Axios, People Magazine, MSN, CNET and the New York Post to four podcast features and (an unheard of) more than 25 minutes of TV airtime, our clients didn’t just show up—they took center stage. 

But here’s the thing: you can turn something awful into something beautiful.

When the dust settled, we weren't interested in vengeance because karma is undefeated. I wanted to build something honest. Real. Purposeful. Soulful. That’s how Vigilante PR was born—an agency founded on courage, transparency and a little bit of rage alchemy. We used heartbreak, betrayal and burnout to built a company we truly believe in. One where integrity isn’t negotiable, where honesty comes first and where you never have to question who’s got your back.

The truth is, we’ve seen what happens when purpose is diluted and brilliance is buried under bureaucracy. We know the costs that come when talent gets lost behind titles and when ego overshadows reality, and we’re not here for that anymore.

Dead & Company’s Sphere residency wasn’t just a musical milestone—it was a masterclass in how to blend tradition with innovation, fan culture with cutting-edge tech, and storytelling with spectacle. Their PR approach created not just buzz but a true movement, showing that with the right strategy, a concert series can become a cultural phenomenon.

What if we systematically addressed everything broken within traditional agencies and simply...eliminated those problems?