Canvas Rebel Interviews The Alchemist and Mastermind Behind Vigilante PR

Let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission isn’t just a bunch of random words thrown onto a whiteboard. For us, it’s personal. The mission is the reason we started this thing in the first place: to build transparent, meaningful relationships and challenge an industry that got too comfortable recycling the same tired playbook. We believe PR should be about creating impact, not noise.

The world doesn’t need more brands whispering into the void. It needs more voices with the guts to stand for something (and get media attention doing it). We’ve seen how a well-told story can change the trajectory of a company, a career or a cause. That’s why we get up and do it every day.

At the end of the day, our mission is to arm the underdogs, the disrupters and the difference makers with the firepower to cut through the noise while being fully transparent with our clients and ourselves.

Read the full story in Canvas Rebel.