Welcome to the Vigilante Era: PR Veterans Find Success in Unique Agency Model
Women-Led and Senior-Powered, Vigilante PR Is Built To Outperform Agencies That Rely on Junior Execution, Inflated Pricing and Outdated Strategy
ATLANTA, July 31, 2025 — Vigilante PR, an agency established to challenge the antiquated practices of traditional public relations firms, announced its official launch today following a successful first quarter in business. Built by two nationally recognized strategists, Vigilante PR delivers justice for brands tired of being underserved, overcharged and passed around by traditional agencies.
The agency’s first 90 days in business saw the launch of six powerhouse clients and more than 100 earned media placements, including significant coverage in national outlets and more than 25 minutes of local television airtime.
“Experience has taught us to recognize broken systems," said Melissa Christensen, Vigilante PR’s co-founder and chief alchemist. "The traditional agency model fails clients through a lack of transparency, blurred accountability and vague results. We built Vigilante PR to end that cycle."
A Different Approach
Unlike traditional agencies that trap clients in broken practices, Vigilante PR operates on three core differentiators:
No junior staff: Every aspect—from media list building to pitching—is handled exclusively by senior-level strategists.
Anti-retainers: Transparent agreements that scale with project needs and deliver accountability for every dollar spent to prioritize client wins.
Flexible partnerships: Eliminating the pressure of long-term contracts by offering flexible engagement models that allow clients to choose their level of commitment.
Led By Legacy
Co-founders Andrea Holt and Melissa Christensen have spent years collaborating on nationally recognized PR campaigns. Holt, who was named one of PR News’ Top Women in PR in 2024, combines decades of experience from the music industry with more recent successes in emerging markets like electric vehicles and financial technologies.
"I’ve spent two decades strategizing campaigns for everything from music to tech," said Andrea Holt, Vigilante PR’s co-founder and chief mastermind. "The same narrative principles that turn an unknown artist into a headliner can transform a startup into an industry disruptor. Every story has a pulse. We just know how to find it."
Christensen, a 2023 40 Under Forty honoree whose campaigns have earned substantial national recognition, including PR Daily’s Communications Campaign of the Year, combines a deep understanding of technology-focused public relations with extensive experience in crisis communications and highly regulated industries.
“Our combined breadth of knowledge and experience is unmatched,” commented Christensen. “We’ve already seen that together, we’re unstoppable.”
Are You Ready For It?
Vigilante PR exists to champion visionaries who refuse to settle for mediocrity.
Whether launching a cutting-edge AI platform or promoting an underground music artist, Vigilante PR's comprehensive arsenal encompasses PR and media relations, crisis management, thought leadership, awards, conferences, brand and product launches, media training and content development.
The agency is now accepting clients who are ready to stop playing by broken rules and start making an impact.
