‘PR Diary’ entry #1: Around the source

The Funny Thing PR Pros Deal With All the Time…

Here’s a little inside scoop from the PR trenches: one of the quirkiest things we deal with is journalists trying to go around the PR team entirely to get straight to the source. But we’re actually the folks who can get what’s needed faster and with fewer headaches. We’re not here to slow things down; we’re here to help.

And especially when it comes to sensitive stories—like the pro bono work we’re doing with the Megan Trussell family—our role is to make sure the family doesn’t have to handle press inquiries every day. It’s all about ensuring everything is handled with care and respect.

Ultimately, going through PR isn’t just about protecting the people involved—it’s actually the fastest route to the right information. Think of it as using the correct door instead of the window. As PR people, our goal is to connect you smoothly. And honestly, if someone tries to skip us, the source will just come back to us anyway. So really, we’re not the obstacle; we’re the shortcut.

🎵 Blog Soundtrack: “Run-Around” by Blues Traveler