Is AI Recommending Your Business? Key Takeaways From Our AI Brand Visibility Webinar
The way people find businesses is changing. Instead of simply searching Google, consumers are increasingly turning to AI platforms like ChatGPT and Perplexity to ask questions, compare options and decide which companies to trust.
But when someone asks AI to recommend a business in your industry, does your brand make the list?
That was the big question behind our recent webinar, Is AI Recommending You? Building Brand Visibility With LLMs, featuring experts from Vigilante PR, Clarion Blue and INO Solutions.
We explored how AI is reshaping brand discovery, what influences AI-generated recommendations and how businesses can position themselves to get found.
Here are a few of our biggest takeaways.
1. SEO Isn't Dead. But It's No Longer the Whole Picture.
Traditional search engine optimization (SEO) is still essential, but businesses now need to understand Generative Engine Optimization (GEO), too.
The simplest way to explain the difference? SEO asks, "Can Google find you?" GEO asks, "Does AI trust you enough to recommend you?"
It's no longer just about ranking in search results. It's about building the kind of digital presence that helps AI recognize your business as a credible authority.
2. What Others Say About You Matters More Than Ever.
Your website can tell the world you're an expert. But what happens when AI looks for evidence?
Earned media coverage, expert commentary, thought leadership, reviews and customer conversations all help establish credibility beyond your own channels.
And when it comes to public relations, quality and relevance matter. Being featured in the publications and conversations that matter to your audience can be more valuable than chasing dozens of unrelated mentions.
3. Content Needs to Answer Questions, Not Just Target Keywords.
The days of publishing blogs simply to check an SEO box are over.
Businesses need useful, accessible content that directly addresses the questions customers are asking. That means focusing on problems, solutions and genuine expertise rather than churning out generic AI-generated articles.
Consistency matters, too. Building authority requires an ongoing commitment to creating valuable content across your digital footprint.
4. There's No Magic Trick to Getting Recommended by AI.
Different AI platforms draw from different sources, and those sources are constantly evolving.
Rather than chasing algorithms or trying to manipulate a particular platform, businesses should focus on building genuine authority through a combination of strong web and social media content, credible third-party validation and a consistent presence in the places their audiences turn for information.
The bottom line? You don't need to convince AI that you're an expert. You need to build enough credible evidence online that the answer becomes obvious.
Want to Know Where Your Brand Stands?
These takeaways only scratch the surface. During the full webinar, we explore how to evaluate your current AI visibility, identify opportunities to strengthen your digital presence and put AI to work more effectively for your business.
