The Sequel Hits Harder: Second Quarter Proves The Vigilante Era Is Real
Is This Thing Still On? Oh Yeah, It’s Just Way Louder.
They say momentum fades after the first act. Ours? It exploded.
What started as a bold idea with one client has now evolved into something bigger than we imagined. We’re growing beyond our dreams, powered by a reputation that speaks for itself and, of course, a little karma (you know how that works). Here’s a rundown of the highlights from our second quarter in business.
Our clients continue to dominate national and local media with placements in Benzinga, Reuters, People Magazine, Axios, PCMag, Financial Times and more. We’ve added clients across new industries and discovered more ways to make noise. In our second quarter, our clients were featured in more than 100 media placements, accumulating more than 1.7 million views. Actual views, not just estimated with potential reach or website UVM (that number, of course, is upwards of 230 million).
We didn’t just land headlines for clients, we made our own! Vigilante PR landed four magazine features, scored local media coverage, dropped into multiple podcasts and even earned a coveted byline in PRWeek.
And our social collabs? Still killing it. Every post, every tag and every shared win pushed our collective reach higher and made the algorithm fall just a little bit more in love with us. Last quarter, our socials hit 200,000 views, reaching over 18,000 accounts with nearly 94% of that reach coming from people who do not even follow us yet! Our top posts and reels are pulling 29.5K, 16.7K, 15.1K and 13.3K views—and did we mention this was all organic? Proof that authenticity still outperforms ad spend.
Married to the Hustle
We didn’t just hit the ground running—we were airborne. Washington, D.C. called, and we answered, backing our client at TechExpo25. Two days of nonstop briefings and demos kept us moving, but we still managed to squeeze in the David Byrne show at The Anthem because girl bosses need dance parties (shameless shoutout to our newest client, Mom’s Feelin Themselves—home of the original Mom Dance Party).
This summer, we teamed up with Sam Holt Band and one of our all-time favorites, Sunny Ortiz from Widespread Panic, for an interview series and event promotion that hit all the right notes with sold-out shows across the Southeast.
Colorado called next, and we were on the next flight, showing up on-site for the documentary filming of the Megan Trussell case. We walked the scene ourselves, digging deeper alongside Megan’s family to uncover the truth. The relationships we’ve built through our involvement with this case go beyond local and national media; we’ve found ourselves working directly with producers, true crime podcasters and even a State Senator, helping us build steady momentum.
We also ran a powerhouse media training session, stepping in with a C-Suite team at their annual marketing summit to make sure they could face any reporter head-on with confidence, clarity and compliance. The verdict? A clean sweep. Our session left the execs fired up, the client impressed and the room unanimous that Vigilante PR had just raised the bar.
Burned the Playbook. Kept the Power.
And if that wasn’t enough validation, let's just say we’ve already been approached about an acquisition (We’re flattered, truly, but this era? It’s not for sale).
We built Vigilante PR on truth, guts and zero fluff. No micromanagers, no betrayal, no junior handoffs, no retainers and no BS. Just results…the kind you can measure, quote and brag about.
If your story deserves to be told, we’ll make sure the world hears it. Loudly.
The world is watching. The media is talking. And we’re just getting started.
🎵 Blog Soundtrack: “Father Figure” by Taylor Swift
