CASE STUDY: Zaiser Motors
The Challenge
Launch the world’s first electric motorcycle, The Electrocyle™ by Zaiser Motors. The goal was to create awareness, credibility and drive investment into its Wefunder campaign.
The Work
Strategic Media Positioning and Fundraising Support
Developed press-ready messaging designed to resonate with reporters and conducted targeted research to identify the most relevant journalists for pitching.
Reviewed digital and social channels to ensure they were ready to support increased visibility. This approach ensured that once media traction hit, audiences found clear messaging, compelling information and an authentic brand story.
Executed a media strategy focused on securing coverage that funneled awareness directly into the crowdfunding campaign.
As fundraising progressed and new Electrocycle features were introduced, coverage in top-tier outlets expanded into international stories, amplifying reach and reinforcing credibility.
The Results
The momentum built quickly and translated into meaningful business impact. Earned media coverage helped Zaiser Motors accelerate awareness and investor interest during the campaign.
103 pieces of earned media coverage in the first 60 days, with 7.14M estimated online views
2.72K social shares
$50,000 raised in the first six weeks of the Wefunder campaign
This campaign was recognized by PR Daily’s Top Agencies Awards, earning the Technology Campaign Award in April 2024
Coverage Highlights:
Forbes: Zaiser Motors’ Long And Low ‘Electrocycle’ To Offer 2WD, 300-Mile Range, Retro Style
Maxim: The Zaiser Electrocycle Is ‘World’s First AWD’ Electric Motorcycle
Electrek: US-based startup adds second model of all-wheel-drive electric motorcycle, claims 2022 production
Euro Weekly News: Introducing The Electric Motorcycle With Two Engines And 500km Autonomy
This campaign was led by Vigilante PR Chief Mastermind, Andrea Holt, as part of her work before founding Vigilante PR.
