The Future Belongs to the Credible
For years, marketers have preached that if you post consistently, optimize your website and run ads, you have built a strong digital presence. Visibility has traditionally been treated like a volume game: say more, post more, promote more and be everywhere. But AI is changing that. Now, the question is not just whether people can find you, it’s whether the machines powering search recognize you as credible enough to cite.
