Vigilante’s Summertime Spritz Has Magical Results
Summer has a reputation for slowing things down, unless you’re a publicist. While everyone else was setting their out-of-office messages, Vigilante PR was busy landing national media coverage, building momentum around major initiatives, filling rooms, launching new partnerships and finding creative ways to turn our clients’ expertise into stories people actually want to read.
Long Live the Walls We Crashed Through
Our continued work alongside the family of Megan Trussell, the 18-year-old CU Boulder student who disappeared in February 2025 and was found deceased in Boulder Canyon days later, remains some of the most meaningful work we do.
After more than a year of advocacy, SB26-120, Missing Person Training & Higher Education Reporting, became Colorado law. Inspired in part by what Megan’s family experienced after reporting her missing, the legislation establishes clearer protocols for colleges and universities when a student disappears and expands missing-person training for law enforcement.
This is the kind of PR impact that can't be reduced to impressions, clicks or media hits. A family turned unimaginable loss into advocacy. Advocacy helped drive legislative change. That legislation became law, and Megan's name is now connected to protections intended to help other Colorado students and families.
We’re incredibly proud to have helped keep Megan’s story in the spotlight, and we’ve even been named a finalist for Crisis Comms Campaign of the Year by PR Daily for our work.
I Was Told There Would Be A Village
One of our newest projects this summer came with a question that immediately grabbed our attention: Where is the village?
We began working with The Mothership Collective to help tell the story of Rally the Village, a growing movement designed to take connection for moms offline and into real life.
We’ve begun promoting September’s monthlong celebration that will join over 4,000 moms through 160+ events across 7 countries.
This is exactly the kind of work we care about: helping good ideas become bigger conversations, especially when those conversations have the potential to make people feel less alone. Rally the Village is about helping rebuild the kind of real-world connection so many moms are missing, and our job is to make sure more women know it exists.
The Music Never Stopped
This one is especially close to home. In August, Sam Holt Band brought its annual “Remembering Mikey” celebration back to the Southeast, honoring the music and legacy of late Widespread Panic guitarist Michael “Mikey” Houser.
Ahead of the shows, Sam Holt and Widespread Panic percussionist Domingo “Sunny” Ortiz sat down for an in-depth conversation with VPR’s Melissa Christenesen for an in-depth interview about Mikey, the music and the relationships that continue to carry his legacy forward. The resulting feature article, “Still Right Here,” was published with Live for Live Music and captured exactly what makes these shows special: they aren’t about recreating the past. They’re about keeping the music alive.
But the interview was only part of the strategy. We turned Sam and Sunny’s conversation into something iconic that gave Widespread Panic fans something they couldn’t get from a traditional show announcement: personal stories, memories and behind-the-scenes perspectives from two people who actually lived this history alongside Mikey.
Instead of asking fans to care about a promotional message, we gave them something they already cared deeply about and wanted to pass along. The result was organic reach far beyond the existing audience and a campaign that became part of the fan conversation itself. For us, it was another reminder that the best PR stories aren't manufactured. Often, they're already there. You just have to know how to tell them.
Today Was a Fairytale — With Better Logistics
Since broadband, finance, true crime, motherhood, AI and rock ‘n’ roll weren’t enough variety for one summer, we also welcomed Laura Taylor Weddings and Ring Runner to the Vigilante family.
The work expands our growing social and brand-awareness capabilities into the wedding planning industry from the tech side, giving us two very different brands with one shared goal: spend less time stressing over logistics and more time enjoying the wedding.
We have a lot more coming from both brands. And yes, we’ve already accumulated more wedding statistics than we ever expected to know.
We Can Still Make the Whole Place Shimmer
What we’re most proud of isn’t any single headline. It’s the range.
In one week, we can be talking to a technology reporter about the future of broadband, media training a client for a TV segment, developing assets for corporate employee comms, pitching a financial journalist on recession indicators, bringing motherhood stories to national lifestyle pubs, setting up pressers for new legislation, strategizing how to deal with the latest crisis, promoting a rock show and building a social strategy for a wedding brand.
The coolest part is that every one of those clients gets to work with us. No handoffs to junior teams, no cookie-cutter media lists. Just senior strategy, senior execution and stories we believe deserve attention.
That was the idea behind Vigilante PR when we launched, and this summer proved it works. If you’ve got a story worth telling, we know how to make people pay attention. Let’s make some headlines together.
